When conducting a co-creation workshop it is vital to let the participants think independently and not be influenced by the work you have already done. So, how did it go bringing thirty 14 year-olds to a co-creation?Īs a big part of co-creation is to have a healthy ‘bottom-up’ approach to innovation, we gave them the task of creating their own app that they would want to use themselves without showing them any of our prior work. If successful, you will get an increased flow of quality ideas and concepts into your pipeline and accelerate the time it takes to get new products and services to market. This is because it has an increased innovation capacity and velocity while simultaneously reducing the innovation risk. Tapping into the collective insight of your desired targeted audience can bring innovation and innovative ideas faster and in a more cost-effective manner to your company. In short, co-creation is a form of collaborative innovation where brands and consumers work together to create better ideas, products and services. The value can be defined as a concept, solution, product or service. Co-creation can be described as the collaborative development of new value together with experts and stakeholders. This method of working and learning from your desired customers is often referred to as co-creation. However, we did this with a defined purpose – to learn what teenagers would value in a mobile banking app tailored to their needs.
Our office has never before been as energetic and loud.
One might ask if this wasn’t just inviting chaos and teenage energy into our usually quiet office space? And yes – it was.
#Co creation workshop full
To learn more we moved an entire 9th grade from their regular classroom and into our office space for a full day co-creative workshop.
Finstart Nordic is currently exploring Generation Z and their relation to money.
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